Butler serves Balham and makes Marque on Olympics

The first week investigating the life and times of Balham Cycling Club has thrown up a bona fide cycling ‘A’ lister.

Claud Butler is a familiar name to anyone with an interest in cycling. A bicycle dealer and frame-builder his cycles and tandems were used at the 1932 Los Angeles Olympics and numerous World Championships. From the late 20s the ‘CB’ marque came with a reputation for quality and for embracing the latest and best innovations.

Claud of the Manor

Claud was born on 14th July 1903 in Fulham and baptised at Immanuel Church Streatham Common on 23rd October 1904. At this time he is living at 6 Waldemar Avenue, Fulham Road, Fulham. In 1911 he was living with his family at 11 Gladstone Road, Wimbledon.

His father John thought his son would follow him into the silk trade but Claud had other ideas, as an extract from The Bicycle magazine published in 1952 reveals:

When [Claud’s] father thought him to be at work in the silk factory Claud was playing truant and was really at work in a small bicycle factory.

 He was clearly hooked, “This was of far greater interest to me than the silk industry” Claud reflected.

Further extracts from the magazine give us our evidence of his connection to Balham Cycling Club and the surrounding area:

He joined Balham CC and took part in their social and race programme. He joined the staff of the Halford Cycle Company as a repairer. Later he became a salesman.

He noted the demand for bicycles, and the many to be repaired. And so on 28 February 1928, we find Mr Butler a 25 year-old ambitious young man opening a cycle shop at No 8 Lavender Road, Clapham Junction, London.

His gamble paid off. Business flourished, and sheer hard work, often keeping him up into the early hours of the morning, brought him success.

Branches began to spring up in London. His first was at Wandsworth, and visitors to East Hill to-day will still find the premises on their original 1930 site. [written in 1952 this line is still true in 2016 as the pic of Stratton Cycles below can testify]

Within 4 years Claud Butler depots had been firmly established in Lewisham, Haringey, Ealing, East Ham and Nottingham. In 1932 he moved to his present offices and factory premises in Clapham Manor Street.

Ideas, practical innovations, use of the latest machinery and equipment brought the “CB” bicycles well to the fore in the lightweight industry.

Claud was also very active in the industry as The Bicycle wrote:

Claud Butler was a founder member and former secretary of the Lightweight Manufacturers’ Association. He has world-wide associations with the club world and is patron, president or vice-president of nearly 60 clubs.

And then, the wheels came off. His company was very successful in the inter-war era but World War 2 and the resultant boom in motorbuses and cars had a big impact on sales. Claud’s company went into receivership. Claud tried to make a comeback but to no avail.

He died in 1978.

The Claud Butler brand was bought from the receivers. Today they are produced by Falcon Cycles, a division of Tandem Group.

A number websites dedicated to the bikes and a lively trade on eBay is testament to how much Claud Butler bicycles are still revered.

Im19360715Cy-CB
The Wandsworth outlet top left
shop_front-merged-400wide
101 East Hill today
Im19310123CY-Cla
CB advert from 1931

Your Help

At the risk of sounding like the host of Crime Watch or Police 5 (the latter cultural reference for the kids among you) here’s my plea for information.

Claud lived until 1978 and had shops in the area from the 20’s to the 50s. Did you meet him? Did you visit the London shops? Did he ever mention Balham CC? Have you got any pictures you would like to share? Email me or drop me a line in the comments box. I would love to hear from you.


Sources:

My very own copy of The Bicycle, 23rd July 1952

The wonderful peeps at Wandsworth Library

Family genealogy site Ancestry

Three great websites, recommended for an in-depth look especially on the bicycles

http://www.classiclightweights.co.uk/claudbutler.html

http://homepage.ntlworld.com/nkilgariff/ClaudButler.htm

http://www.classicrendezvous.com/British_isles/claud_butler.htm

Claud Butler entry on the Grace’s Guide website

…And of course Wikipedia was the starting point that got the investigative wheels in motion

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10 thoughts on “Butler serves Balham and makes Marque on Olympics

  1. My father Charles Moody a member of Balham Cycling Club-probably until 1921 or a bit later. His had a 50miles standard medal for Time trial-2.44.50-at age 45yrs. I know he gave up after knee damage-?falling off maybe. Didn’t know about Claude Butler at all, so thanks for that. Phil Langton ran a cycle shop at The Pavement Clapham until it was bombed 1940/41 I think.

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    1. Thanks for sharing your memories and glad the article shed some light on his time in the Balham CC. Do you have any pics of him in his cycling kit or of the medal you could share? Any other memorabilia that might be of interest to readers? Love to see them.

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  2. not sure if this is much help but Claud Butler was Honorary President of our cycle club the Jaguar Road Club based in Camberwell SE5 area of London in 1964/5, he introduced his son Clive to our club who rode with us for a year or so

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